Janessa Radford, LCSW

A custom design for a therapy practice, not a template. The structure follows her actual specializations: complex trauma, eating disorders, IFS therapy, anxiety and depression, and LGBTQIA+ affirming care, each presented as its own clear section. A free consultation is the single primary call to action throughout, and an FAQ answers session pricing, insurance, and sliding scale questions directly, because therapy clients decide on trust and clarity. Built mobile-first, since clients search for therapists on their phones, with a local SEO foundation woven in naturally: Monterey, Pacific Grove, Carmel, and surrounding areas. No paid ads, no content program.

In the first 12 months, from Google Search Console: page-one rankings in Monterey for the searches that bring clients, with IFS and internal family systems therapy around position 7 and trauma informed care and complex trauma treatment at positions 10 to 11. Over 1,000 search impressions and roughly 90 visits from Google, with the homepage averaging position 6.5 at a 15% click-through rate. All from the build itself: foundational SEO, no ad spend, no ongoing content work. For a solo practice, a steady stream of local searchers finding the site in year one is what fills a caseload, and this is the baseline before any ongoing SEO investment.